5th Finger has been bringing mobile solutions to globally recognized retail brands for over a decade.
Our industry-leading technologies, 5th Finger Responsive and the award-winning RedShop Mobile, not only create engaging experiences for consumers but also help drive ROI for our clients.
1 5TH FINGER RESPONSIVE
5th Finger Responsive is the key to retail success across all devices – reaching your customers wherever they are in the most optimal way. Our responsive web design technology, 5th Finger Responsive, is the simple solution to optimize your website across PC, mobile and tablet with a single site. Unlike traditional responsive design, it doesn’t require you to rebuild your site – saving you significant time, effort and costs.
So whether your customer wants to purchase on their mobile or their tablet, they’re getting the best shopping experience where layouts are enhanced, the content is tailored, and shared product links are never broken. Your customers will easily find what they’re searching for – no matter the device.
Results in Higher Conversion
Device-optimized sites have been shown to achieve higher conversion rates. Customers receive a consistent experience across devices so they’ll feel more familiar with your site and be more likely to purchase.
Expands Basket Size
With an optimized site on mobile and tablet, customers spend more time browsing your products – more time spent browsing empowers shoppers and has been shown to influence larger purchases.
Reduces Cost
With a single site for PC, mobile & tablet, on-going maintenance costs are reduced by up to 30%.
Allows Customizable Content
Content can be tailored by device so you’re always providing customer the most relevant information and tools.
2 REDSHOP MOBILE PLATFORM
Our RedShop Mobile platform increases shopper engagement and motivates purchases in and out of the store, as well as across the mobile ecosystem.
It increases revenue by:
- • enabling mCommerce
- • driving foot traffic
- • inspiring in-store purchases
This customizable technology solution deploys to:
- • responsive mobile web
- • mobile apps
- • tablet apps & sites
RedShop Modules:
Driving Results Through Customization
Customizable modules enable retailers to selectively target, promote, convert and deliver offers to consumers across the entire mobile ecosystem.
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mCommerce
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In-store Navigation
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Geo-Fencing
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Coupons
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Scan & Inspire
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Store Locator
mCommerce
The mobile commerce solution that provides the convenience of purchasing while in store or out
With RedShop mCommerce, a PCI-compliant mobile shopping cart solution, your customers can spontaneously and conveniently purchase items wherever they are – increasing your revenue. The RedShop mobile commerce solution is offered in the form of HTML5 mobile sites, hybrid mobile apps and tablet solutions.
PCI Compliant
PCI Compliance is a crucial part of any mCommerce checkout process. The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies processing, storing or transmitting credit card information maintain a secure environment.
Product Catalog
Research is one of the most popular mobile phone shopping behaviors, so the mobile product catalog is critical feature of mCommerce. RedShop Mobile scans and configures your catalog on a fully hosted mobile site or app, providing real-time integration with prices, reviews, promotions and availability. Information is consistent across channels and you eliminate price confusion.
In-store Navigation
Improve customers’ in-store experience and conversion with the In-Store navigation module. You will be able to create and update detailed maps/directories of the entire store, which will improve shopability and convenience as well as encourage customers to shop the entire store.
Geo-Fencing
RedShop geo-fencing drives foot traffic by delivering time and location-relevant coupons, messages and other incentives when customers cross your invisible geo-fenced area. This can be anywhere—ten feet from your store location or miles away. 5th Finger clients are using geo-fencing to facilitate new engagement opportunities.
Coupons
The RedShop Coupon Wallet in-app coupon redemption rate is up to 4x higher than traditional web or print redemption. It gives customers a single place to store and retrieve their latest coupons, regardless of if they were delivered via traditional mail, SMS, email, or mobile. This convenient solution to the typical “I left it at home” coupon problem is driving significant incremental revenue for 5th Finger clients.
Key Features:
- • Coupon Events, such as Countdown, Price Lock-in and Impulse Couponing, make coupon usage highly engaging by creating excitement and a sense of urgency.
- • Share a coupon with friends via Facebook/Twitter
- • Push to Phone delivers exclusive coupons to customers by allowing them to send a coupon to their phone from another source, like scanning a printed coupon in a catalog
- • Slide to activate provides a new sense of urgency while also reducing fraud
- • Unique coupon code per channel: SMS, mobile web, and iPhone app have the same coupon but allow different codes for tracking. Redemption is available through screen scanning or ringcode.
Scan & Inspire
According to Google Insights, 70% of smartphone owners have used their mobile while in-store shopping. Most often, it’s to research reviews and compare prices. You can give customers the ability to scan a product barcode in store to access reviews, ratings, specifications and more. This takes the experience away from price comparison apps as well as competitors and lets you own the mobile relationship.
Our RedShop Scan & Inspire module allows you to up-sell consumers through a curated collection of products that has been crowd sourced and/or retailer curated. The shopper scans a product and then can flip through “looks” or projects containing their selected product.
Store Locator
A staple feature, our RedShop Store Locator pulls your store data from a number of formats, providing a fast and easy way for consumers to search and find stores. You can also include additional store information such as calling out departments (i.e. Pharmacy), hours, address and a click to call phone number.
