5th Finger Responsive web design technology, 5th Finger RX mobile technology, and Adherence Solutions not only support, but solve the challenges faced by some of the world’s leading healthcare companies.
1 5TH FINGER RESPONSIVE
Research shows that not only are people increasingly researching health-related information on mobile, the most common place for people to use a mobile device to access this information is actually in the home – not just on the go. That’s why it is critical for our healthcare clients to offer a customized and optimized experience across all platforms – PC, mobile and tablet.
Leveraging our expertise in healthcare and our award-winning mobile technology, we understand users’ needs and can help determine how information and services can be optimized on any platform. Our responsive web design technology, 5th Finger Responsive, is the simple way to optimize your website across PCs, mobiles and tablets using a single site. Unlike traditional responsive design, it doesn’t require you to rebuild your site from scratch saving significant time, effort and costs.
Helps Increase Adherence
A patient will always have the critical tools and information they need at their fingertips, on any device. Whether they need to access their user profile online to check a prescription refill date or dosage amount, they’ll always have an optimized experience.
2 5TH FINGER RX TECHNOLOGY
The award-winning 5th Finger Rx mobile health technology combined with our in-house health industry experts ensures successful mobile experiences. We’ve been audited and certified by some of the largest consumer health brands in the world – and passed with flying colors. Whether your brand needs a medication adherence program or an engaging tablet app for healthcare providers and patients, the 5th Finger Rx solution can be tailored to reach your objectives.
With 5th Finger’s award-winning technology and our world-class mobile health experts, you can be confident that your mobile experience is designed for results and supported by a strategy tailored to meet your brand’s needs and your audience’s drivers.
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Mobile Couponing
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Adherence Messaging
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Sympton Tracking
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Gamification
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Wellness Education
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Sales Support
Mobile Couponing
Best-in-class adjudication partnerships, frequency optimization and our patent-pending device detection and content optimization technologies ensure we deliver personalized coupons at just the right moment. 5th Finger Rx coupons are available in the form of SMS, mobile web or push-to-app.
Adherence Messaging
Patients are asked a short, easy-to-answer set of questions. Using this information, we determine each individual’s core motivators and behavioral triggers so we can deliver highly personalized mobile messaging designed to improve adherence. Messaging includes reminders, education, coaching, condition information and more.
Symptom Tracking
Create awareness in the patient, keep doctors informed and foster better healthcare with our symptom tracker. Through our secure and robust platform, the tracker follows mood, condition and behavior, delivering it back to the patient in an easily digestible, visual manner. It can even communicate individualized feedback to the patient based on his or her progress.
Gamification
Rewards and games can be integrated into any app or site to encourage certain actions or behaviors. In this way, your mobile experience can make learning and wellness a fun, achievement-oriented and interactive experience that keeps patients coming back for more.
Wellness Education
Keep patients engaged and healthcare providers informed using optimized sites and mobile apps. Condition and wellness education begins in the doctor’s office on the provider’s iPad and continues on the patient’s mobile device—no matter where he or she is. 5th Finger Rx mobile and tablet apps are designed to work with the iPhone, iPad, Android, Windows phone, Blackberry and 6,000 other mobile devices.
Sales Support
Brand managers, sales reps and healthcare providers can stay connected using customized 5th Finger Rx syncing mobile applications and sites. Sales reps can educate providers on products, receive orders, push communications, provide product updates and share resources all in one efficient manner, saving valuable time.
ADHERENCE SOLUTIONS
As adherence specialists, we have designed the 5th Finger Rx platform to be able to promote adherence through every step of the healthcare lifecycle using personalized messages, continual reminders, coupons, and apps. By understanding the core motivators and behavioral triggers that impact patient adherence, we deliver internationally tailored adherence programs that understand and adapt to patient behaviors over time. Together, we can help improve patient outcomes through reaching 100% patient adherence.
Patient Assessment Tool
Our platform captures an individual patient’s behavioral, conditional and chronological triggers, allowing us to deliver strategic personalized programs that improve adherence. Messaging is based on patient responses, behavior rules, message frequency and message mix.
OUR FORMULA FOR SUCCESS: THE TRIFECTA
With the 5th Finger Rx platform, you can reach your targets on any medium – mobile sites, mobile apps, messaging and tablets. The secret to our success? It’s built on three key factors: top technology, data security, and complete compliance.
Our 5th Finger Responsive and 5th Finger Rx Mobile Health technologies ensure the fastest and most optimized mobile experience possible, flexibility for healthcare organizations, and most secure environment with some of the world’s top security and compliance.
Regulatory compliance can make or break a mobile program in the health industry. With today’s regulatory landscape, mobile health solutions must meet the requirement of both the FDA and Mobile Marketing Association. At 5th Finger, we understand the intersection between these two governing bodies and draw upon our industry-specific relationships and experience to develop solutions that are fully compliant with both.
5th Finger Rx has been designed specifically to meet the demands of the mobile health industry requirements. HIPPA compliance, security and specific FDA-compliant protocols are just a few mobile health program essentials.
Data security and the protection of Personal Identifiable Information (PII) are critical to the integrity of the solutions that we provide. Our servers, platforms and internal procedures have been audited and approved by some of the largest consumer health brands in the world.
Our data security and policies include:
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• All consumer and program data (AES) is encrypted both at rest and in transit
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• Inbound new-to-file information, outbound messaging and inbound program data is SSL encrypted
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• Daily “live database” backup is destroyed after 30 days
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• Archive database is updated every 5 minutes and destroyed after 24 months
