We’re thrilled to announce that the Safeway Chef Assistant App has won the prestigious Smarties Award under the Relationship Building/CRM category! The team is incredibly proud and honored to have received such significant recognition for their exemplary work. This also exemplifies the great partnership between 5th Finger and Safeway. Click here to see the winners gallery.  

About the Safeway Chef Assistant App

Safeway engaged 5th Finger to develop the Safeway Chef Assistant app to help increase engagement, starting with the 2011 Holiday period. The objective was to reinforce its brand positioning and provide tangible utility to shoppers. The App provides step-by-step instructions on how to prepare a 2-Hour Turkey or Holiday Roast. Key features include the customer favorite – Turkey Timer with a “gobble gobble” alarm noise as well as engaging instructional videos.

The Safeway Chef Assistant app has proven to be an incredibly useful resource that has helped customers become more successful with their holiday preparations. Users surveyed reported that because it was easy to use and intuitive, it saved them time and also helped reduce stress. The overwhelming positive user experience elevated Safeway’s brand perception above competitive grocery stores as it demonstrated their desire and ability to help its customers. With to the success of the Safeway Chef Assistant app, year round recipes have been added such as Summer Grilling recipes.

Download it here!