Victoria’s Secret

Challenge

Victoria’s Secret wanted to drive awareness for their enticing new “Love Me” line. The retailer also wanted to create an engaging experience that excited their most loyal customers.

Execution

This season of love, Victoria’s Secret leveraged a QR code on purchase inserts and mailers, along with some Facebook status messages, all which linked to a mobile look book. The mobile site was tailored to touchscreen devices and featured 8 looks showcasing the Valentine’s Day styles and leveraged slide transitions moving from side to side and up and down to view the next look. At the end of the book, visitors could share their experience on Facebook and Twitter, plus purchase products featured in the book on Victoria’s Secret’s m-commerce site.

Results

While we credit a lot of this mobile experience’s appeal to Victoria’s Secret, we would be selling ourselves short if we failed to mention that this little Look Book achieved “Mobile Awesomeness” for its sleek easy to use mobile web interface. The mobile experience was praised among industry folks and fans alike.