Jos. A. Bank

Challenge

Jos. A. Bank sought to reach the younger generation through mobile. With approximately 500 stores they had the professional market well covered, but there was also a market of young prom attending men and 20 something adults where Jos. A. Bank had room to grow.

Execution

The Jos. A. Bank product catalog, promotions and store-finder were all made available in an easy to use Jos. A. Bank app and mobile site. A targeted prom app also reached this specific niche of formal wearers with related promotions and information. The UI showed off the sophisticated Jos. A. Bank branded look while being powered by RedShop’s intelligent system. Best of all, because RedShop powers their mobile experience it can easily be updated with new modules as the retailer grows its mobile offerings.

Results

The Jos. A. Bank app is already driving more traffic than any other 5th Finger client and only took 6 weeks to get up and running. By popular customer demand Jos. A. Bank has already taken advantage of RedShop’s easy expansion ability and added the mCommerce module to their mobile experience.