Apr 22, 2013
How Responsive Design Paved the Way for Omni-channel; authored by Steen Andersson, 5th Finger Vice President
Apr 2013
Mobile Commerce : The Year of the Mobile Wallet? Better Luck Next Year; authored by Kam Taitt, 5th Finger Senior Account Manager
Mar 25, 2013
1-800-Contacts pits an m-commerce site against responsive web design
Feb 27, 2013
Shiseido Americas Corp. exec: Responsive design site increased smartphone conversions 54pc
Oct 3, 2012
The State of Mobile Technology Adoption; 5th Finger interviewed for Forrester Report
Oct 3, 2012
McLaren shows off concept car via augmented reality mobile app
Oct 1, 2012
Incorporate Responsive Design Without Rebuilding Your Website; authored by Steen Andersson, 5th Finger Vice President
Aug 27, 2012
How to enhance the luxury retail experience with mobile
About This Whitepaper
Brands are experiencing the limits of living in a multi-channel, multi-screen world. Until responsive web design (RWD), we had to accept the SEO issues and deeplinking challenges that come with creating a second and third version of a site for mobile and tablet. Not to mention, the regular maintenance and consistency problems that rear up while trying to juggle three different sites. Learn the real-world facts of RWD, including the positives, negatives and best-practices revolved around implementing the one-site solution.
About This Whitepaper
We don’t need to tell you most retailers today know mobile is a key way to reach the modern consumer. We also don’t need to tell you most retailers are still looking for the best way to approach their mobile strategy. Questions, confusion, and challenges abound in this relatively new channel.
In this whitepaper we help retailers navigate their way to a solid mobile strategy by discussing the latest in consumer behavior, mobile retail trends and opportunities. Also included, an easy-to-follow strategy tool that helps guide retailers to suggested mobile experiences.
About This Whitepaper
As we see the consumer and mobile shopping relationship deepen, it is critical Bricks and Mortar retailers prepare themselves to meet the resulting change in consumer shopping behavior. In this latest whitepaper we discuss the evolving trend of Bricks and Mobile, why it is important to retailers and the future of the in-store shopping experience. This will leave you with an understanding of the Bricks and Mobile movement from both a retailer and consumer perspective, as well as strategies on how to harness the in-store opportunity.
About This Whitepaper
We refuse to be the ten thousandth group to declare any year the “Year of Mobile”. Consumer usage, mobile ad spend, smart phone penetration, and mobile site proliferation tell the story that the mobile consumer channel has reached a level of maturity that no brand can afford to ignore. Every retailer is different, and a mobile strategy should reflect that. This whitepaper gives retailers a no holds barred forward view on what 2011 tactics will work for them, and what is nascent.
