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We’re A Hybrid
 

Not the planet-saving car kind. (We do love those, though). But we’re a hybrid of talented individuals from the marketing and technical disciplines and we’ve united under one roof to deliver incredible, results-driven mobile solutions.
Our hybrid agency and platform business model gives us the ability to leverage the best of both worlds for our clients.

The 5th Finger Culture
 

How can we describe our culture? If you had a Venn diagram with one circle labeled “techies” and the other labeled “marketing gurus,” we’d be the sweet spot right in the center – a unique group of results-driven talent.

“Our team live and breathe mobile, or as we like to say, we ‘Live Mobile & Breathe Results’. We are passionate about mobile and it’s role in changing the way we communicate as well as having an obsession with our client’s success leveraging mobile. ”

And of course, where there’s creativity, there’s loads of fun. It’s one of the many perks of our business. From a Mad Men-themed holiday party to an ‘80s roller skating day, our extracurriculars are anything but typical. Trust falls? Not on our watch. Our team-building activities happen on the Las Vegas Motor Speedway.

History
 

Though we’re based in the U.S. now, let’s take a minute to say “g’day” to Sydney, Australia. That is, after all, where we began. We launched our mobile marketing platform in 2000, and the rest, as they say, is history.

In 2007, with the help of Microsoft, we moved our headquarters to San Francisco to serve an elite group of blue-chip retailers and leading healthcare companies around the country.

In July 2012, 5th Finger was acquired by Merkle, a leading customer relationship marketing firm and the nation’s largest privately-held agency. As part of Merkle, we’re now able to bring clients a deeper, more analytics-driven mobile solution—which is perfect, because we’re all about delivering increasingly relevant, engaging and successful mobile programs to market.